Learn MEDDPICC® From the Source
MEDDPICC® Sales Training programs by MEDDIC Academy define the standard MEDDPICC® is the definitive sales qualification framework used by world-class enterprise sales teams to drive predictable revenue. This course teaches your sellers how to qualify opportunities, forecast accurately, and close with confidence. Whether you prefer a fully online format or live, instructor-led coaching, you’ll gain practical mastery from the team that helped define MEDDPICC®.
Why Choose MEDDIC Academy?
MEDDIC Academy was founded by Darius Lahoutifard, one of the original MEDDIC practitioners from PTC who helped shape the methodology long before it became an industry standard. As the official owner of the MEDDPICC® trademark, we guarantee authenticity, quality, and consistency across every training module. Our programs have empowered over 100,000 professionals in more than 130 countries and are trusted by some of the most recognized technology companies in the world.
Our Training Approach
Sales excellence cannot be achieved through theory alone. Our blended-learning model ensures every concept is applied to real opportunities. Participants start with self-paced eLearning lessons that explain the MEDDPICC® elements, followed by live workshops where they apply each concept to their active deals. Every attendee leaves with personalized coaching notes, deal reviews, and a clear execution plan.
What You’ll Learn
• How to identify and qualify real customer Pain
• How to find and engage the Economic Buyer
• How to understand Decision Criteria and Decision Process
• How to build Champions that sell internally for you
• How to quantify value and articulate ROI using the Value Triangle
• How to identify and quantify real customer Pain
• How to find and engage the Economic Buyer
• How to understand Decision Criteria and Decision Process
• How to identify, build and test Champions that sell internally for you
• How to quantify value and articulate ROI using the Value Triangle
• How to navigate complex B2B deals with consistency and precision
• Why, When, and How to say No
• Get access to the tools included in your dashboard and learn how to use them The MEDDPICC App, The MEDDPICC Score calculator.
• How to apply MEDDPICC to your products and services
• Which questions to ask in a discovery call
• How to run demos and collect METRICS
• How to run POV/POCs.
• How to transform just any METRICS into a payback period and daily gains
Available Formats for the MEDDPICC® Sales Training
- Self-Paced Online Courses – Complete foundational MEDDPICC® lessons at your own pace through our modern LMS platform, accessible anywhere, anytime.
- Instructor-Led Virtual Workshops – Join small-group live sessions led directly by Darius Lahoutifard or certified MEDDPICC® trainers. Interactive, engaging, and fully tailored to your deals.
- Onsite Workshops for Enterprise Teams – Perfect for global kick-offs or enablement programs. Delivered on location, combining coaching, role-plays, and deal reviews.
Who Should Attend
The MEDDPICC® Sales Training program is designed for:
• Account Executives, SDRs, and Sales Engineers
• Sales Managers and Regional Directors
• Revenue Operations and Enablement leaders
• Executives seeking a consistent, data-driven sales framework
Results Our Clients See
Organizations that adopt MEDDPICC® through our MEDDPICC® Sales Training programs typically experience:
• Faster deal cycles thanks to improved qualification discipline
• Higher win rates by aligning teams on one language of selling
• More accurate forecasts through data-driven pipeline management
• Stronger internal collaboration between Sales, Marketing, and Customer Success
See real client feedback on our Customer Testimonials page.
Get Certified in MEDDPICC®
Upon completion of the course and live workshop, each participant earns an official MEDDPICC® Certification issued by MEDDIC Academy. The credential is globally recognized and verifiable online.
Start Your MEDDPICC® Journey
Ready to elevate your team’s performance? Choose your preferred format and start today:
• Enroll in the MEDDPICC® Certification Course
• Book an In-Person Workshop
• Read the MEDDPICC® FAQ
Every training is more than a class—it’s a transformation in how you qualify, forecast, and close deals.